{"title":"Loss of Firmness","description":"\u003cp\u003e\u003cstrong\u003eSkin feeling less firm than it used to?\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eFirmness is one of the first things skin can lose as visible signs of ageing begin to appear. The good news: it responds well to the right combination of peptides, collagen-supporting actives and consistent hydration.\u003c\/p\u003e\u003cp\u003eThese Aneskin formulas are built to help skin look and feel firmer, plumper and more lifted.\u003c\/p\u003e\u003ch3\u003eBuild Your Routine \u0026amp; Save\u003c\/h3\u003e\u003cp\u003eAdd \u003cstrong\u003e2 products\u003c\/strong\u003e from this collection to your cart and save \u003cstrong\u003e10%\u003c\/strong\u003e automatically. Add \u003cstrong\u003e3 products\u003c\/strong\u003e and save \u003cstrong\u003e15%\u003c\/strong\u003e. No code needed: the discount is applied in your cart.\u003c\/p\u003e\u003cp\u003ePrefer a ready-made routine? Explore our \u003ca href=\"\/collections\/routines-bundles\"\u003eRoutines \u0026amp; Bundles\u003c\/a\u003e.\u003c\/p\u003e","products":[{"product_id":"age-defying-botox-like-peptide-serum","title":"AGE-DEFYING - Peptide Serum","description":"\u003cp\u003e\u003cstrong\u003eThe peptide serum for smoother, firmer-looking skin.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eFine lines. Loss of firmness. Skin that looks tired and less defined.\u003c\/p\u003e\u003cp\u003eAGE-DEFYING is a high-performance peptide serum designed to visibly smooth the appearance of fine lines while replenishing hydration and supporting a firmer, more youthful-looking complexion.\u003c\/p\u003e\u003cp\u003ePowered by peptides, hyaluronic acid and antioxidant-rich Ginkgo extract, its lightweight formula works across the skin's key signs of ageing — helping skin look smoother, plumper and more radiant with consistent use. Skin feels smoother within 2 weeks. Visible results in 4–6 weeks.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWHAT YOUR SKIN GETS\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eSmooths the look of fine lines\u003c\/strong\u003e\u003cbr\u003ePeptides help support a smoother-looking complexion and soften the appearance of expression lines.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003ePlumps with hydration\u003c\/strong\u003e\u003cbr\u003eHyaluronic Acid helps attract and retain moisture, leaving skin looking fuller and more supple.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eSupports firmer-looking skin\u003c\/strong\u003e\u003cbr\u003eA targeted peptide complex helps improve the appearance of elasticity and skin definition.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eBoosts radiance\u003c\/strong\u003e\u003cbr\u003eGinkgo extract and antioxidant-rich botanical oils help skin look fresher and more luminous.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eIS THIS YOUR SKIN?\u003c\/strong\u003e\u003cbr\u003eFine lines and early signs of ageing · Loss of firmness · Dehydrated, tired-looking skin · Dullness and loss of radiance · Anyone wanting a lightweight daily anti-ageing serum\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eHow to use\u003c\/strong\u003e\u003cbr\u003eApply to clean skin morning and\/or evening. 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AGE-DEFYING combines both in a single formula.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eAt what age should I start using a peptide serum?\u003c\/em\u003e\u003cbr\u003eFrom your late 20s onwards as a preventive measure, or any time you start noticing fine lines or loss of firmness.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eCan I use AGE-DEFYING morning and evening?\u003c\/em\u003e\u003cbr\u003eYes. AGE-DEFYING is suitable for both morning and evening use. In the morning, follow with BIS-AH RADIANCE and SPF. 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They target different concerns and can be used together as a complete eye-care ritual.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eFREQUENTLY ASKED\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003eWhat is the best Aneskin eye cream for fine lines?\u003c\/em\u003e\u003cbr\u003eEYELUME FIRM is the Aneskin eye cream specifically formulated to target the appearance of fine lines and loss of firmness around the eye area, with a hydrating and smoothing formula.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eCan I use EYELUME FIRM morning and evening?\u003c\/em\u003e\u003cbr\u003eYes. Apply morning and evening after your serum and before your moisturiser for consistent results.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eWhat is the difference between EYELUME FIRM and LUMI RENEW?\u003c\/em\u003e\u003cbr\u003eEYELUME FIRM targets fine lines and firmness. LUMI RENEW targets dark circles and brightness. 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Rather than claiming to rebuild collagen directly, FIRMFUSION is formulated to complement a daily anti-ageing routine with a dedicated firming-support step.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eWhat is the difference between FIRMFUSION and AGE-DEFYING?\u003c\/em\u003e\u003cbr\u003eBoth are Aneskin anti-ageing serums. FIRMFUSION is specifically positioned around collagen-focused care and the appearance of firmness and plumpness. AGE-DEFYING is a peptide serum targeting fine lines, firmness and radiance with a broader anti-ageing approach. They can be used together for a layered anti-ageing routine.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eCan I use FIRMFUSION with a moisturiser?\u003c\/em\u003e\u003cbr\u003eYes — FIRMFUSION is designed to be applied before your moisturiser. 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Skin that looks plump and fresh.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eWhen skin feels dry, tight or simply looks tired, it needs more than another layer of cream.\u003c\/p\u003e\u003cp\u003eHYDRAGLOW is a lightweight double-hydration gel serum designed to replenish moisture and give dehydrated-looking skin a fresh, plump and comfortable appearance.\u003c\/p\u003e\u003cp\u003eFormulated with multi-molecular Hyaluronic Acid and Sodium PCA, its fast-absorbing gel texture helps deliver hydration without leaving skin feeling heavy or greasy.\u003c\/p\u003e\u003cp\u003eUse it alone, layer it under your moisturiser or add it to your routine whenever your skin needs an extra hydration boost.\u003c\/p\u003e\u003cp\u003eMore hydration. More comfort. More glow.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eDOUBLE HYDRATION. 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Hydrated-looking skin.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWHY YOUR SKIN WILL LOVE IT\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eDELIVERS A HYDRATION BOOST\u003c\/strong\u003e\u003cbr\u003eMulti-molecular Hyaluronic Acid and Sodium PCA work together as the core hydration system of HYDRAGLOW.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eHELPS SKIN LOOK PLUMPER\u003c\/strong\u003e\u003cbr\u003eWell-hydrated skin can appear smoother, fuller and more supple.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eLEAVES SKIN FRESH\u003c\/strong\u003e\u003cbr\u003eThe lightweight gel texture absorbs quickly without the heavy feel of a rich cream.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eSUPPORTS A HEALTHY-LOOKING GLOW\u003c\/strong\u003e\u003cbr\u003eWhen skin is adequately hydrated, its surface can appear smoother and more luminous.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eLAYERS BEAUTIFULLY\u003c\/strong\u003e\u003cbr\u003eHYDRAGLOW can sit underneath your serum, moisturiser and sunscreen, making it easy to incorporate into almost any routine.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eTHE FORMULA\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eMULTI-MOLECULAR HYALURONIC ACID\u003c\/strong\u003e\u003cbr\u003eMORE THAN ONE TYPE OF HYALURONIC ACID. Different molecular weights complement one another to support a hydrated, plump-looking complexion at different levels of the skin's surface.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eSODIUM PCA\u003c\/strong\u003e\u003cbr\u003eA naturally occurring component of the skin's natural moisturising factor, Sodium PCA is a powerful humectant that helps attract and retain moisture. The result: skin feels softer, more comfortable and hydrated.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eHYALUGLOW PREPARES. HYDRAGLOW REPLENISHES.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eHYALUGLOW — Hydrating Toner — PREPARE\u003c\/strong\u003e\u003cbr\u003eA lightweight first hydration step after cleansing.\u003c\/p\u003e\u003cp\u003e↓\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eHYDRAGLOW — Double Hydration Boost Gel — REPLENISH\u003c\/strong\u003e\u003cbr\u003eA concentrated hydration step when skin needs more.\u003c\/p\u003e\u003cp\u003eOne prepares the skin. 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